Category: Writing Samples
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Why do brands like to pretend to be “amateurs” on TikTok?
There is a strange trend on TikTok this year. More and more big brands no longer…
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How does Spotify Wrapped prove the power of personalized marketing?
Every December, the same trend will be set off on social media. People scramble to share…
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Why Coca Cola’s Share a Coke Campaign Was So Successful
Coca-Cola’s Share a Coke campaign is a very classic case in digital marketing. As one of…
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An IA/UX Analysis of the Apple Store Homepage
The brand website I will analyze is Apple’s Store homepage. I will observe how it organizes…
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Nike’s Push vs Pull
In digital marketing, Push and Pull are often regarded as two “opposite” strategies: one actively pushes…
Junjie Chen | Integrated Marketing Portfolio 