Marketing & Strategy
- Brand strategy, market research, and consumer insight skills developed through NYU coursework, Havas Shanghai campaign experience, and WLAB client research.
- Supported 5+ integrated campaign projects at Havas for brands such as Fendi, Arc’teryx, and Tsingtao Beer; assisted with client-facing materials at WLAB.
- Future focus: deeper development in brand strategy, creative planning, and insight-driven marketing communication.
Communication & Content
- Social media copywriting, research writing, and content planning experience across Instagram, Xiaohongshu, Douyin, and LinkedIn-related work.
- Managed personal social content reaching 5M+ views and 100K+ likes; drafted articles and social content materials during the WLAB internship.
- Future focus: stronger storytelling skills and clearer translation of research and brand messages into audience-friendly content.
Project Coordination & Execution
- Coordinated internal meetings, company-wide events, and content calendars at Shanghai Jinda Brokerage Co., Ltd.; supported WLAB client research, presentation decks, and weekly supervisor updates.
- Supported WLAB client research, presentation decks, weekly supervisor updates, and professional coordination tasks, including identifying a lawyer later selected by the company.
- Future focus: stronger multi-project management, priority setting, and delivery of work that supports both creative and business goals.
Junjie Chen | Integrated Marketing Portfolio 