Junjie Chen | Integrated Marketing Portfolio

When it comes to film and television shooting, the first thing that comes to mind is the location, the studio, the green screen, and the huge post-production team. However, with the continuous development of virtual production technology, new changes are taking place at the shooting site.

WLAB, located in New York, is a company focusing on virtual production, LED studios and creative technology solutions. Through LED display system, real-time rendering technology and digital scenes, we combine real-life shooting with the virtual world to provide more flexible and efficient creative methods for brand, advertising, film and television and content production teams.

Simply put, virtual production allows actors to stand directly in front of the digital scene presented by the LED wall to complete the shooting. The background can change in real time with the lens. Deserts, urban night scenes, future spaces, and even completely fictional worlds can appear in the same studio. Compared with the traditional green screen, the LED scene can provide a more intuitive performance environment for actors, and can also allow directors and customers to directly see the picture close to the final film on the spot.

The work of WLAB is not just to provide an LED wall. A complete virtual production project usually requires the cooperation of multiple links such as creative planning, scene design, real-time rendering, technical testing, lighting, photography and on-site execution. According to the needs of different projects, our team will plan a suitable visual environment and production process for customers, starting from the preliminary concept and scheme design, and provide technical and creative support during the shooting process.

In addition to film and television and advertising shooting, virtual production can also be applied to brand content, product displays, social media videos, immersive experiences, corporate activities and other scenarios. For brands, it is not only a new shooting technology, but also a content production method that can expand the boundaries of creativity.

Technology makes imagination a picture, and creativity determines what kind of story the picture can tell in the end. This is also what WLAB is doing – to help more brands and creators bring their ideas into the real shooting site through virtual production and creative technology.

Junjie Chen